TV is coming to the Web and there is nothing that can stop it. Just ask Avner Ronen, the CEO of Web TV startup Boxee. Later tonight, he will announce the general availability of his Boxee Box, a small device you hook up to your TV and the Internet so you can watch video from the Web on your TV. The videos come not only from YouTube, but also from ABC.com, NBC.com, CBS.com, Comedy Central, and many other video sites on the Web. I visited Ronen today at his New York City offices where he gave me a demo of the Boxee Box (more on that in a later post), but we also got into a very interesting discussion about how the major TV networks and media companies are reacting to seeing their Web videos increasingly turning up on large-screen TVs.
As he describes in the video below, Ronen argues that the media companies should be more consistent: either charge for videos on the Web or make it free, or go for the freemium model and offer premium video watching experiences on devices like Boxee and the iPad or an additional fee. He reveals that Boxee is working on a payments platform to support such subscription business models on the Boxee service. Furthermore, Hulu Plus will become available on Boxee as a paid option. Yup, the same Hulu that previously blocked Boxee
It is not a foregone conclusion that the media companies who control the most popular TV shows and movies will play along. Just last month, when Google launched its competing Google TV, it was almost immediately blocked by the major TV networks even though it was simply grabbing video freely available on the Web. Hulu also blocked Google TV. Effectively, the media industry is now discriminating based on device and what kind of browser you are using.
Why wouldn’t they do exactly the same thing to the Boxee Box? “I think that is a reasonable assumption to make,” admits Ronen. But he believes that eventually they will come around. “Our view is that ultimately it does not make sense for content owners to discriminate based on browsers and screen size. It is an endless battle. ”
I pointed out that what seems to be happening instead is that the TV networks and movie studios are trying to replicate the business model of cable TV on the Web, by granting access only to services which pay them hefty fees like Netflix does (to the tune of an estimated $2 billion next year).
Ronen is actually fine with making people pay for content, and in fact says that he will make one-click payments part of the Boxee service itself. Next year,” he reveals, “we will launch a payments platform on Boxee. With one click you will be able to subscribe. We think that will be part of the solution.” You can watch videos behind Web paywalls today on Boxee, but you have to enter a different username and password for each site. Boxee’s payment service would be single sign-on and manage all the subscriptions in one place.
What he suggests is a classic freemium model. If you want new shows and videos as soon as they come out in HD, you pay a few bucks a month to NBC or HBO and you can watch those shows on Boxee, your iPad, your computer or anywhere you want. Then a week or so later, it comes out free on the Web in standard definition with ads. The we-support-subscriptions argument is also one the Google TV folks are making.
The media companies are fine with Netflix streaming their movies and shows because Netflix pays them a bunch of money. But where their model breaks down is that often they offer the same TV shows on their own Websites for free. “While they are comfortable with the Netflix model, they are not comfortable with their own services online. I think it is better if they have an online business model that they believe in.”
Watch the shaky-cam video below for more of his thoughts on the matter.
This guest post is by Moon from Experiments in Passive Income.
This post comes from someone who has made a ton of mistakes and is on her way to learn from those mistakes. You and I probably have a lot in common … after all, you’re here to learn about blogging and how to do it well and, well, I’m trying to do the same.
Being the owner and author of a blog that is in its first year of infancy, it’s been an emotional roller coaster ride—kind of like riding a car with a driver who makes you think of your impending death thanks to their inept braking skills and their random urges to switch lanes (without looking).
As a new blogger in a very crowded niche, I’ve found the year tough. It’s been tough finding my voice among so many others, producing content that is rich and teaches others a thing or two, attracting traffic that sticks (subscribers)—all while trying to establish a schedule.
Still, it helps to be prepared. Here are ten things that will crush your little heart in your first year of blogging:
1. You’re still waking up to low subscriber levels.
After eight months, only 100 subscribers are subscribing to your blog feed. Yeah, that will kill you inside. You might smile on the outside and tell yourself all’s well … but you’ll have to swallow your pride and evaluate how you’re hindering your blog’s growth. Are you presenting your readers with boring content? Or do you need to guest blog to bring exposure to your new blog?
2. You realize that attracting visitors is more than just good SEO.
Sooner or later, you’ll realize that attracting visitors to your blog is more than just good SEO (long-term strategy). At that point, it’s time to buckle down and learn how to use Twitter, su.pr, and Facebook properly to garner thousands of views a month.
This type of social media marketing needs to be done, and done well. And it will take you more than a few minutes to promote your content properly and on a daily basis. No one wants to simply hear noise on their media streams—give them that, and they’ll quickly stop paying attention to you.
3. You realize what SEO entails.
Eventually, it dawns on every budding blogger that SEO involves much more than just incorporating your keywords into your content excessively and using keyword rich links. If you want search traffic, you need to spend a few hours a month learning about SEO and actually executing it. It’s amazing how much time I’ve spent catching up on SEO, but I’m still not using it properly. I bet you’re not, either.
4. You fail to monetize your blog.
When you don’t earn even a measly $100 per month from your blog, despite trying hard, it hurts. But earning money through your blog is more than slapping ads on it. Keep trying!
5. You realize there are no easy ways to make money through your blog.
It’s absolutely essential that you write great, unique content and create a list of subscribers who love that content. It’s not 2001 anymore! People have become wary of the Internet, and they want proof of your success before they’ll trust you. Give it to them.
6. You understand that you need to do more for others.
You want subscribers? You need to do more. To get that list going, you should probably create a handy, free ebook or report that deals with a topic related to your blog, and helps your readers. Yes, you do have to help others in order to help yourself.
7. You recognize that good content can take more than an hour to create.
Great content will definitely take more than an hour, especially if you’re a beginner. Anyone can produce good content. You’ll need to write unique and in-depth content to give your readers something to talk about and impress other fellow bloggers—to get the buzz going, so to speak.
8. You realize that people want to read specifics and in-depth case studies.
Your readers can find generic crap anywhere. There are tons of blogs that talk about growing your traffic or making money online … and the majority are boring!
Instead, show readers how you’ve helped someone grow traffic or what strategies you’ve implemented to make money through your blog. This is precisely what I did when I showed my readers how exact domain names can kill the competition! This kind of content takes a bit of time and experience to develop. Keep plugging away!
9. You understand that networking is a necessity, not an option.
This doesn’t mean you re-tweet someone’s post occasionally. You need to converse with your followers, ask questions, and interact with other bloggers—successful ones as well as beginners in your niche and peer bloggers who started around the time you did. Create a group that helps promote each others’ posts. You never know who will get your hype snowball rolling.
10. You realize that you’ve been doing most things wrong!
Just because you knew all this stuff doesn’t mean you executed it at all, or executed it properly. At the time when I started my blog, I thought I knew something about blogs and making money online. But that learning is an ongoing process. Once you realize this, you might feel momentary despair. That’s okay—as long as you continue to take steps and improve your efforts.
Despite all these things that might have you sobbing under the blanket with a pint of scotch, hopefully you’ll realize that you should keep going. In fact, if you love what you’re blogging about, the pure thrill of having your content go viral or making your first few sales will probably have you giggling like a school girl and make you realize that it’s all worth it.
I’ve made all these mistakes and then some and I won’t be quitting any time soon! What mistakes have you made in your blogging experience? Share them with us!
Join Moon as she shares results of her passive income experiments at her website. You can check out her free ebook, To The Moon & Back, in which she details all her experiments in the span of a year
bench_craft_company
Small Business <b>News</b>: Small Biz Bonanza
On this day after Thanksgiving, we thought we'd create a feast of small business resources ourselves. Please dig in and enjoy every tasty morsel. This bonanza.
Can Mobile Phones Think?: Tech <b>News</b> «
Nokia's Beta Labs today released a new experimental application called Situations, and it portends a future where context awareness drives the mobile experience, and points to a time when our handsets will do the thinking on our behalf, ...
Game of the Week PlayStation 3 <b>News</b> - Page 1 | Eurogamer.net
Read our PlayStation 3 news of Game of the Week. ... Gran Turismo 4 vs. Gran Turismo 5 Today 10:56. Gran Turismo 5: Special Stage 720p/1080/3D analysis Today 10:56. Latest News. GT5 update confirmed for Saturday ...
bench_craft_company
Small Business <b>News</b>: Small Biz Bonanza
On this day after Thanksgiving, we thought we'd create a feast of small business resources ourselves. Please dig in and enjoy every tasty morsel. This bonanza.
Can Mobile Phones Think?: Tech <b>News</b> «
Nokia's Beta Labs today released a new experimental application called Situations, and it portends a future where context awareness drives the mobile experience, and points to a time when our handsets will do the thinking on our behalf, ...
Game of the Week PlayStation 3 <b>News</b> - Page 1 | Eurogamer.net
Read our PlayStation 3 news of Game of the Week. ... Gran Turismo 4 vs. Gran Turismo 5 Today 10:56. Gran Turismo 5: Special Stage 720p/1080/3D analysis Today 10:56. Latest News. GT5 update confirmed for Saturday ...
bench_craft_company
TV is coming to the Web and there is nothing that can stop it. Just ask Avner Ronen, the CEO of Web TV startup Boxee. Later tonight, he will announce the general availability of his Boxee Box, a small device you hook up to your TV and the Internet so you can watch video from the Web on your TV. The videos come not only from YouTube, but also from ABC.com, NBC.com, CBS.com, Comedy Central, and many other video sites on the Web. I visited Ronen today at his New York City offices where he gave me a demo of the Boxee Box (more on that in a later post), but we also got into a very interesting discussion about how the major TV networks and media companies are reacting to seeing their Web videos increasingly turning up on large-screen TVs.
As he describes in the video below, Ronen argues that the media companies should be more consistent: either charge for videos on the Web or make it free, or go for the freemium model and offer premium video watching experiences on devices like Boxee and the iPad or an additional fee. He reveals that Boxee is working on a payments platform to support such subscription business models on the Boxee service. Furthermore, Hulu Plus will become available on Boxee as a paid option. Yup, the same Hulu that previously blocked Boxee
It is not a foregone conclusion that the media companies who control the most popular TV shows and movies will play along. Just last month, when Google launched its competing Google TV, it was almost immediately blocked by the major TV networks even though it was simply grabbing video freely available on the Web. Hulu also blocked Google TV. Effectively, the media industry is now discriminating based on device and what kind of browser you are using.
Why wouldn’t they do exactly the same thing to the Boxee Box? “I think that is a reasonable assumption to make,” admits Ronen. But he believes that eventually they will come around. “Our view is that ultimately it does not make sense for content owners to discriminate based on browsers and screen size. It is an endless battle. ”
I pointed out that what seems to be happening instead is that the TV networks and movie studios are trying to replicate the business model of cable TV on the Web, by granting access only to services which pay them hefty fees like Netflix does (to the tune of an estimated $2 billion next year).
Ronen is actually fine with making people pay for content, and in fact says that he will make one-click payments part of the Boxee service itself. Next year,” he reveals, “we will launch a payments platform on Boxee. With one click you will be able to subscribe. We think that will be part of the solution.” You can watch videos behind Web paywalls today on Boxee, but you have to enter a different username and password for each site. Boxee’s payment service would be single sign-on and manage all the subscriptions in one place.
What he suggests is a classic freemium model. If you want new shows and videos as soon as they come out in HD, you pay a few bucks a month to NBC or HBO and you can watch those shows on Boxee, your iPad, your computer or anywhere you want. Then a week or so later, it comes out free on the Web in standard definition with ads. The we-support-subscriptions argument is also one the Google TV folks are making.
The media companies are fine with Netflix streaming their movies and shows because Netflix pays them a bunch of money. But where their model breaks down is that often they offer the same TV shows on their own Websites for free. “While they are comfortable with the Netflix model, they are not comfortable with their own services online. I think it is better if they have an online business model that they believe in.”
Watch the shaky-cam video below for more of his thoughts on the matter.
This guest post is by Moon from Experiments in Passive Income.
This post comes from someone who has made a ton of mistakes and is on her way to learn from those mistakes. You and I probably have a lot in common … after all, you’re here to learn about blogging and how to do it well and, well, I’m trying to do the same.
Being the owner and author of a blog that is in its first year of infancy, it’s been an emotional roller coaster ride—kind of like riding a car with a driver who makes you think of your impending death thanks to their inept braking skills and their random urges to switch lanes (without looking).
As a new blogger in a very crowded niche, I’ve found the year tough. It’s been tough finding my voice among so many others, producing content that is rich and teaches others a thing or two, attracting traffic that sticks (subscribers)—all while trying to establish a schedule.
Still, it helps to be prepared. Here are ten things that will crush your little heart in your first year of blogging:
1. You’re still waking up to low subscriber levels.
After eight months, only 100 subscribers are subscribing to your blog feed. Yeah, that will kill you inside. You might smile on the outside and tell yourself all’s well … but you’ll have to swallow your pride and evaluate how you’re hindering your blog’s growth. Are you presenting your readers with boring content? Or do you need to guest blog to bring exposure to your new blog?
2. You realize that attracting visitors is more than just good SEO.
Sooner or later, you’ll realize that attracting visitors to your blog is more than just good SEO (long-term strategy). At that point, it’s time to buckle down and learn how to use Twitter, su.pr, and Facebook properly to garner thousands of views a month.
This type of social media marketing needs to be done, and done well. And it will take you more than a few minutes to promote your content properly and on a daily basis. No one wants to simply hear noise on their media streams—give them that, and they’ll quickly stop paying attention to you.
3. You realize what SEO entails.
Eventually, it dawns on every budding blogger that SEO involves much more than just incorporating your keywords into your content excessively and using keyword rich links. If you want search traffic, you need to spend a few hours a month learning about SEO and actually executing it. It’s amazing how much time I’ve spent catching up on SEO, but I’m still not using it properly. I bet you’re not, either.
4. You fail to monetize your blog.
When you don’t earn even a measly $100 per month from your blog, despite trying hard, it hurts. But earning money through your blog is more than slapping ads on it. Keep trying!
5. You realize there are no easy ways to make money through your blog.
It’s absolutely essential that you write great, unique content and create a list of subscribers who love that content. It’s not 2001 anymore! People have become wary of the Internet, and they want proof of your success before they’ll trust you. Give it to them.
6. You understand that you need to do more for others.
You want subscribers? You need to do more. To get that list going, you should probably create a handy, free ebook or report that deals with a topic related to your blog, and helps your readers. Yes, you do have to help others in order to help yourself.
7. You recognize that good content can take more than an hour to create.
Great content will definitely take more than an hour, especially if you’re a beginner. Anyone can produce good content. You’ll need to write unique and in-depth content to give your readers something to talk about and impress other fellow bloggers—to get the buzz going, so to speak.
8. You realize that people want to read specifics and in-depth case studies.
Your readers can find generic crap anywhere. There are tons of blogs that talk about growing your traffic or making money online … and the majority are boring!
Instead, show readers how you’ve helped someone grow traffic or what strategies you’ve implemented to make money through your blog. This is precisely what I did when I showed my readers how exact domain names can kill the competition! This kind of content takes a bit of time and experience to develop. Keep plugging away!
9. You understand that networking is a necessity, not an option.
This doesn’t mean you re-tweet someone’s post occasionally. You need to converse with your followers, ask questions, and interact with other bloggers—successful ones as well as beginners in your niche and peer bloggers who started around the time you did. Create a group that helps promote each others’ posts. You never know who will get your hype snowball rolling.
10. You realize that you’ve been doing most things wrong!
Just because you knew all this stuff doesn’t mean you executed it at all, or executed it properly. At the time when I started my blog, I thought I knew something about blogs and making money online. But that learning is an ongoing process. Once you realize this, you might feel momentary despair. That’s okay—as long as you continue to take steps and improve your efforts.
Despite all these things that might have you sobbing under the blanket with a pint of scotch, hopefully you’ll realize that you should keep going. In fact, if you love what you’re blogging about, the pure thrill of having your content go viral or making your first few sales will probably have you giggling like a school girl and make you realize that it’s all worth it.
I’ve made all these mistakes and then some and I won’t be quitting any time soon! What mistakes have you made in your blogging experience? Share them with us!
Join Moon as she shares results of her passive income experiments at her website. You can check out her free ebook, To The Moon & Back, in which she details all her experiments in the span of a year
bench_craft_company
Small Business <b>News</b>: Small Biz Bonanza
On this day after Thanksgiving, we thought we'd create a feast of small business resources ourselves. Please dig in and enjoy every tasty morsel. This bonanza.
Can Mobile Phones Think?: Tech <b>News</b> «
Nokia's Beta Labs today released a new experimental application called Situations, and it portends a future where context awareness drives the mobile experience, and points to a time when our handsets will do the thinking on our behalf, ...
Game of the Week PlayStation 3 <b>News</b> - Page 1 | Eurogamer.net
Read our PlayStation 3 news of Game of the Week. ... Gran Turismo 4 vs. Gran Turismo 5 Today 10:56. Gran Turismo 5: Special Stage 720p/1080/3D analysis Today 10:56. Latest News. GT5 update confirmed for Saturday ...
bench_craft_company
Small Business <b>News</b>: Small Biz Bonanza
On this day after Thanksgiving, we thought we'd create a feast of small business resources ourselves. Please dig in and enjoy every tasty morsel. This bonanza.
Can Mobile Phones Think?: Tech <b>News</b> «
Nokia's Beta Labs today released a new experimental application called Situations, and it portends a future where context awareness drives the mobile experience, and points to a time when our handsets will do the thinking on our behalf, ...
Game of the Week PlayStation 3 <b>News</b> - Page 1 | Eurogamer.net
Read our PlayStation 3 news of Game of the Week. ... Gran Turismo 4 vs. Gran Turismo 5 Today 10:56. Gran Turismo 5: Special Stage 720p/1080/3D analysis Today 10:56. Latest News. GT5 update confirmed for Saturday ...
bench_craft_company
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